Isn’t it lovely to see all the colourful festivities as Christmas approaches?
Everywhere we go we see high streets festooned with awesome lights luring us into the town centre – taking us past decorated cafes and restaurants; exciting shop window displays with tempting gifts to buy; buzzing markets where Christmas songs ring out and where enormous Christmas trees bejewelled with lights invite us to meet our friends and spend time together. If only it could be Christmas all year round!
Sadly (or thankfully) it isn’t.
However, that doesn’t mean that once the last piece of tinsel has skimmed along the gutter in January winds and all the Christmas lights have been taken down that we can forget about ‘making an effort’ until same time next year. Quite the opposite in fact! The time we spend preparing our displays throughout the rest of the year are even MORE important to entice people out of their homes and away from their computers. Colourful, brightly lit window displays save a high street from looking drab and uninviting, helping to prevent people from shopping elsewhere.
But what about the rest of the year? Where do you start? Christmas displays are easy in comparison. Decorations, lights and gifting for most people is the solution. Job done! But what DO you do with that shop window – how do you get your message out to your customer?
Well we can help! We run talks, presentations and workshops teaching the basic guidelines of display. Just where to start and how to do something creative within a tight budget based upon simple key steps. We work with a variety of groups and Trade Associations, but especially with BIDs who can provide our training to the smaller business, many of whom need our help most.
From one of our recent workshops Katie Kinsella had this to say:
“I sourced some funding to host some window display training for retailers in Calderdale in the run up to Christmas and I sourced Made You Look’s details from a google search. The businesses on the training were many and varied which included higher end independents to smaller charity shops. Helen’s approach was interactive and creative. The businesses learnt how to make small changes on a budget and also how to create a more impacting wow factor. All understanding the wants and needs of the customer. Businesses completed the training feeling inspired and motivated. Many thanks to Helen for her inspiration and creative thinking”
Helen Goodwin Made You Look! www.madeyoulookmadeyoustare.co.uk (please include link)