Winchcombe has seen an enormous rise of 753 places in the Digital Influence Index this year since working with #WDYT.
They have risen 37 places this month and 11 places this week overtaking towns such as Redruth (583) and Droitwich (566) which are much larger towns to a position of 561 out of 1300 towns and cities nationwide.
Highlights in Winchcombe this month include:
The #WDYT Workshop to help retailers with their social media took place on the 13th November at the White Hart. #WDYT were delighted to welcome along Emporium Gifts and Experience Winchcombe as well as representatives from the museum.
Cotswold Bone, Dandelion Blue and Banbury Home have been tweeting out some great Christmas ideas, alongside Maybe collections that showcase items in their stores which generated 95 votes and 52 comments, all helping to build their digital brand awareness and footfall to Winchcombe.
On December 6th the #WDYT team took a walkabout on the Winchcombe high street to chat to retailers and address any social media queries. The team explained how joining the campaign will boost the town’s footfall.
Stafford has maintained its digital influence ranking (23rd out of 1,314 towns) for an impressive ninth week in a row.
Ranking higher than all surrounding towns, such as Cannock, Stoke-on-Trent, Wolverhampton, Walsall and Lichfield, Stafford is a major player in the Digital Influence Index. An overall move up of 97 places this year has meant a deserved Top 25 ranking for the town.
The town’s annual Christmas Tree Festival has resulted in 96 local businesses decorating trees that are displayed in St Mary’s Church – a great way to showcase themselves this festive season.
Highlights of the #WDYT campaign in Stafford this fortnight include:
The Wardrobe has just run a #WDYT competition to win a Juicy Couture bracelet worth £80
Chapters, the new independent bookshop, ran a #WDYT competition to win the Philip Pullman ‘The Book of Dust’ book, bag and poster, which resulted in a 169% increase in Instagram followers
Stafford Churches shared posts about organising the annual Christmas Tree Festival in St Mary’s Church
SUNDERLAND residents were invited to get their skates on….
….and head to Keel Square for the opening of the Christmas Ice Rink on Thursday 30 November.
The open-air ice rink is open for six weeks from the end of November to the first week in January as part of the Christmas celebrations in the city centre, organised by Sunderland Business Improvement District (BID).
The festivities kicked off with a gala event starting at 6pm where professional solo skaters Gary Beacom and Lisa Brewin showed everyone how it’s done and officially opened the ice rink to the public.
Visitors are able to keep the cold at bay by making the most of The Peacock’s festive food stall, which is open every Friday to Sunday while the rink is in the city centre.
“The ice rink is a really popular attraction which is why we have brought it back once again,” said Sharon Appleby, Head of Business Operations at Sunderland BID.
“Going ice skating is a great festive treat for the whole family and with the Christmas Market already open at Park Lane, there is something to help everyone get in to the festive spirit.”
Skaters will have plenty of time to practise their moves as the rink is open from 12pm – 9pm 30 November to 22 December and from 10am – 9pm 23 December to 7 January, with sessions on Christmas Eve needing to be pre-booked.
Following investments into the image of Northwich town centre over the last two years, the Northwich Business Improvement District (BID) has once again funded initiatives to catch the eye of shoppers and visitors.
Not only have they invested into winter planters, hanging and railing baskets but they have also facilitated the return of solar powered Christmas trees which are adorning lighting columns throughout the town and at the Hanging Basket stand on Leicester Street which is a key gateway to Northwich.
The trees, which are adding some sparkle to the streets in the run up to Christmas, were switched on at the Extravaganza on Saturday 25th November alongside the town’s Christmas lights and motifs which the BID have also part funded.
These investments by the BID, in particular the provision of winter plants, are all part of the organisation’s objective to deliver a greener and cleaner Northwich which can be enjoyed by shoppers and retailers alike and is the latest in a long line of projects delivered to this effect.
In the last two years alone they’ve been responsible for the re-development of Pocket Park, helped refresh the subway turret next to the Memorial Court, overseen the installation of a walled garden vinyl on Witton Street and also committed extra funds into the weekly cleansing of Northwich Town Centre.
On top of this, the BID carries out monthly audits throughout the year regarding the image and cleansing of the town too.
Northwich BID Officer Mark Henshaw is hopeful that visitors to the town centre will enjoy the floral and festive additions over the coming weeks.
“Since the BID began funding additional planting in the town centre we’ve had so many positive comments about how they add colour and vibrancy, and although the winter planting won’t come to fruition until the spring, they do improve the look and feel of the town.
“We also had great feedback from businesses about the solar Christmas trees last year so we’ve brought them back again. The switch-on was great and it means that people can now fully experience the trees and their shimmering glow.”
Isn’t it lovely to see all the colourful festivities as Christmas approaches?
Everywhere we go we see high streets festooned with awesome lights luring us into the town centre – taking us past decorated cafes and restaurants; exciting shop window displays with tempting gifts to buy; buzzing markets where Christmas songs ring out and where enormous Christmas trees bejewelled with lights invite us to meet our friends and spend time together. If only it could be Christmas all year round!
Sadly (or thankfully) it isn’t.
However, that doesn’t mean that once the last piece of tinsel has skimmed along the gutter in January winds and all the Christmas lights have been taken down that we can forget about ‘making an effort’ until same time next year. Quite the opposite in fact! The time we spend preparing our displays throughout the rest of the year are even MORE important to entice people out of their homes and away from their computers. Colourful, brightly lit window displays save a high street from looking drab and uninviting, helping to prevent people from shopping elsewhere.
But what about the rest of the year? Where do you start? Christmas displays are easy in comparison. Decorations, lights and gifting for most people is the solution. Job done! But what DO you do with that shop window – how do you get your message out to your customer?
Well we can help! We run talks, presentations and workshops teaching the basic guidelines of display. Just where to start and how to do something creative within a tight budget based upon simple key steps. We work with a variety of groups and Trade Associations, but especially with BIDs who can provide our training to the smaller business, many of whom need our help most.
From one of our recent workshops Katie Kinsella had this to say:
“I sourced some funding to host some window display training for retailers in Calderdale in the run up to Christmas and I sourced Made You Look’s details from a google search. The businesses on the training were many and varied which included higher end independents to smaller charity shops. Helen’s approach was interactive and creative. The businesses learnt how to make small changes on a budget and also how to create a more impacting wow factor. All understanding the wants and needs of the customer. Businesses completed the training feeling inspired and motivated. Many thanks to Helen for her inspiration and creative thinking”
So as the New Year approaches, and the twinkle disappears into the gloom, let’s see if we can help your high street shine not only now, but all year round.