Winchcombe jumps 753 places in it’s digital influence

Read about Winchcombe in December's Place Magazine

Winchcombe has seen an enormous rise of 753 places in the Digital Influence Index this year since working with #WDYT.

Winchcombe features in this month's Place MagazineThey have risen 37 places this month and 11 places this week overtaking towns such as Redruth (583) and Droitwich (566) which are much larger towns to a position of 561 out of 1300 towns and cities nationwide.  

Highlights in Winchcombe this month include:

The #WDYT Workshop to help retailers with their social media took place on the 13th November at the White Hart. #WDYT were delighted to welcome along Emporium Gifts and Experience Winchcombe as well as representatives from the museum.

Cotswold BoneDandelion Blue and Banbury Home have been tweeting out some great Christmas ideas, alongside Maybe collections that showcase items in their stores which generated 95 votes and 52 comments, all helping to build their digital brand awareness and footfall to Winchcombe.

#WDYT welcome Winchcombe Flowers to the campaign who have started posting with

On December 6th the #WDYT team took a walkabout on the Winchcombe high street to chat to retailers and address any social media queries. The team explained how joining the campaign will boost the town’s footfall.

More stories like this one from Winchcombe can be found in Place Magazine each month

Stafford’s Digital Ranking remains impressive for a ninth week

Stafford features in Revive & Thrive's Place Magazine

Stafford has maintained its digital influence ranking (23rd out of 1,314 towns) for an impressive ninth week in a row.

Stafford's digital influence is featured in Place MagazineRanking higher than all surrounding towns, such as Cannock, Stoke-on-Trent, Wolverhampton, Walsall and Lichfield, Stafford is a major player in the Digital Influence Index. An overall move up of 97 places this year has meant a deserved Top 25 ranking for the town.

The town’s annual Christmas Tree Festival has resulted in 96 local businesses decorating trees that are displayed in St Mary’s Church – a great way to showcase themselves this festive season.

Highlights of the #WDYT campaign in Stafford this fortnight include:

  • The Wardrobe has just run a #WDYT competition to win a Juicy Couture bracelet worth £80
  • Chapters, the new independent bookshop, ran a #WDYT competition to win the Philip Pullman ‘The Book of Dust’ book, bag and poster, which resulted in a 169% increase in Instagram followers
  • Stafford Churches shared posts about organising the annual Christmas Tree Festival in St Mary’s Church
  • Dean Sharpe’s Floral Studio shared how they were placed 1st in the Chelsea Flower Show heats. Congratulations!
  • The Moat Househeld its Wedding Showcase offering a free Top Table for weddings booked in Jan/Feb/March 2019. Other Lewis Partnership venues of The Swan, The Bear Grill, The Dog & Doublet, The Red Lion andThe Bank House have been posting pictures of their delicious seasonal specialsChoose Revive & Thrive for your Business Improvement District Feasibility services
  • Lots of Black Friday deals were shared by various retailers using #WDYT
  • Dourish & Day shared their excitement about the first snow of the season in Stafford
  • Kennys Sports Bar continues to let residents and visitors know about all the major sporting events they are showing on their big screens each day
  • FunkyWunkyDooDahsis thinking ahead to the New Year by offering curtains and blinds at 2017 prices

Shop, eat and enjoy Stafford this festive season – and don’t forget to tell us #WDYT?

More stories like this one from Stafford can be found in Place Magazine each month

Have an ice time in Sunderland this Christmas

Sunderland Business Improvement District's Christmas story can be found in Place Magazine

SUNDERLAND residents were invited to get their skates on….

Sunderland Business Improvement District is featured in December's Place Magazine
Christmas in Sunderland Frost Village official opening event Picture: DAVID WOOD

….and head to Keel Square for the opening of the Christmas Ice Rink on Thursday 30 November.

The open-air ice rink is open for six weeks from the end of November to the first week in January as part of the Christmas celebrations in the city centre, organised by Sunderland Business Improvement District (BID).

The festivities kicked off with a gala event starting at 6pm where professional solo skaters Gary Beacom and Lisa Brewin showed everyone how it’s done and officially opened the ice rink to the public.

Visitors are able to keep the cold at bay by making the most of The Peacock’s festive food stall, which is open every Friday to Sunday while the rink is in the city centre.Choose Revive & Thrive for your Business Improvement District Feasibility services

“The ice rink is a really popular attraction which is why we have brought it back once again,” said Sharon Appleby, Head of Business Operations at Sunderland BID.

“Going ice skating is a great festive treat for the whole family and with the Christmas Market already open at Park Lane, there is something to help everyone get in to the festive spirit.”

Skaters will have plenty of time to practise their moves as the rink is open from 12pm – 9pm 30 November to 22 December and from 10am – 9pm 23 December to 7 January, with sessions on Christmas Eve needing to be pre-booked.

More stories like this one from Sunderland Business Improvement District can be found in Place Magazine each month

Northwich BID makes winter investments into town

Read all about Northwich in Place Magazine

Following investments into the image of Northwich town centre over the last two years, the Northwich Business Improvement District (BID) has once again funded initiatives to catch the eye of shoppers and visitors.

Not only have they invested into winter planters, hanging and railing baskets but they have Northwich BID can be found each month in Place Magazinealso facilitated the return of solar powered Christmas trees which are adorning lighting columns throughout the town and at the Hanging Basket stand on Leicester Street which is a key gateway to Northwich.

The trees, which are adding some sparkle to the streets in the run up to Christmas, were switched on at the Extravaganza on Saturday 25th November alongside the town’s Christmas lights and motifs which the BID have also part funded.

These investments by the BID, in particular the provision of winter plants, are all part of the organisation’s objective to deliver a greener and cleaner Northwich which can be enjoyed by shoppers and retailers alike and is the latest in a long line of projects delivered to this effect.

This Christmas in Northwich article can be found in Revive & Thrive's Place MagazineIn the last two years alone they’ve been responsible for the re-development of Pocket Park, helped refresh the subway turret next to the Memorial Court, overseen the installation of a walled garden vinyl on Witton Street  and also committed extra funds into the weekly cleansing of Northwich Town Centre.

On top of this, the BID carries out monthly audits throughout the year regarding the image and cleansing of the town too.

Northwich BID Officer Mark Henshaw is hopeful that visitors to the town centre will enjoy the floral and festive additions over the coming weeks.

“Since the BID began funding additional planting in the town centre we’ve had so many positive comments about how they add colour and vibrancy, and although the winter planting won’t come to fruition until the spring, they do improve the look and feel of the town.

“We also had great feedback from businesses about the solar Christmas trees last year so we’ve brought them back again. The switch-on was great and it means that people can now fully experience the trees and their shimmering glow.”

More stories like this one from Leeds BID can be found in Place Magazine each month

A colourful window display is for everyday not just for Christmas

Made you look are members of the Revive & Thrive Business Group

Isn’t it lovely to see all the colourful festivities as Christmas approaches?

Everywhere we go we see high streets festooned with awesome lights luring us into the town Made You Look is a member of the Revive & Thrive Business Groupcentre – taking us past decorated cafes and restaurants; exciting shop window displays with tempting gifts to buy; buzzing markets where Christmas songs ring out and where enormous Christmas trees bejewelled with lights invite us to meet our friends and spend time together.  If only it could be Christmas all year round!

Sadly (or thankfully) it isn’t.  

However, that doesn’t mean that once the last piece of tinsel has skimmed along the gutter in January winds and all the Christmas lights have been taken down that we can forget about ‘making an effort’ until same time next year.  Quite the opposite in fact!  The time we spend preparing our displays throughout the rest of the year are even MORE important to entice people out of their homes and away from their computers.  Colourful, brightly lit window displays save a high street from looking drab and uninviting, helping to prevent people from shopping elsewhere.

But what about the rest of the year? Where do you start? Christmas displays are easy in comparison. Decorations, lights and gifting for most people is the solution.  Job done!  But what DO you do with that shop window – how do you get your message out to your customer?

This Christmas in Bournemouth article can be found in Revive & Thrive's Place Magazine
Read more stories like this each month in Place Magazine

Well we can help! We run talks, presentations and workshops teaching the basic guidelines of display. Just where to start and how to do something creative within a tight budget based upon simple key steps.  We work with a variety of groups and Trade Associations, but especially with BIDs who can provide our training to the smaller business, many of whom need our help most.

From one of our recent workshops Katie Kinsella had this to say:

“I sourced some funding to host some window display training for retailers in Calderdale in the run up to Christmas and I sourced Made You Look’s details from a google search.  The businesses on the training were many and varied which included higher end independents to smaller charity shops.  Helen’s approach was interactive and creative.  The businesses learnt how to make small changes on a budget and also how to create a more impacting wow factor.  All understanding the wants and needs of the customer.  Businesses completed the training feeling inspired and motivated.  Many thanks to Helen for her inspiration and creative thinking”

Choose Revive & Thrive for your Business Improvement District Feasibility servicesSo as the New Year approaches, and the twinkle disappears into the gloom, let’s see if we can help your high street shine not only now, but all year round.

Helen Goodwin   Made You Look! www.madeyoulookmadeyoustare.co.uk (please include link)

01904 654933

More stories like this one from Made You Look can be found in Place Magazine each month