Isn’t it lovely to see all the colourful festivities as Christmas approaches?
Everywhere we go we see high streets festooned with awesome lights luring us into the town centre – taking us past decorated cafes and restaurants; exciting shop window displays with tempting gifts to buy; buzzing markets where Christmas songs ring out and where enormous Christmas trees bejewelled with lights invite us to meet our friends and spend time together. If only it could be Christmas all year round!
Sadly (or thankfully) it isn’t.
However, that doesn’t mean that once the last piece of tinsel has skimmed along the gutter in January winds and all the Christmas lights have been taken down that we can forget about ‘making an effort’ until same time next year. Quite the opposite in fact! The time we spend preparing our displays throughout the rest of the year are even MORE important to entice people out of their homes and away from their computers. Colourful, brightly lit window displays save a high street from looking drab and uninviting, helping to prevent people from shopping elsewhere.
But what about the rest of the year? Where do you start? Christmas displays are easy in comparison. Decorations, lights and gifting for most people is the solution. Job done! But what DO you do with that shop window – how do you get your message out to your customer?
Well we can help! We run talks, presentations and workshops teaching the basic guidelines of display. Just where to start and how to do something creative within a tight budget based upon simple key steps. We work with a variety of groups and Trade Associations, but especially with BIDs who can provide our training to the smaller business, many of whom need our help most.
From one of our recent workshops Katie Kinsella had this to say:
“I sourced some funding to host some window display training for retailers in Calderdale in the run up to Christmas and I sourced Made You Look’s details from a google search. The businesses on the training were many and varied which included higher end independents to smaller charity shops. Helen’s approach was interactive and creative. The businesses learnt how to make small changes on a budget and also how to create a more impacting wow factor. All understanding the wants and needs of the customer. Businesses completed the training feeling inspired and motivated. Many thanks to Helen for her inspiration and creative thinking”
So as the New Year approaches, and the twinkle disappears into the gloom, let’s see if we can help your high street shine not only now, but all year round.
After the resounding success of the Summer Trails produced by creative duo Claire and Amy of Felltarn Friends, the Lake District based design company have been commissioned to get back to the drawing board to come up with some fun, festive family trails.
Statistics showed an increase of nearly 500% in hits on the visit-kendal website throughout the duration of the Summer Trails, so for Kendal BID to employ Felltarn Friends to come up with something for locals and visitors to enjoy was a natural choice.
But Felltarn Friends don’t only operate in their local area – oh no! A commission from as far away as Basingstoke Together came through for a Christmas Family Trail with a Peter Pan theme to tie in with the town’s annual panto.
Felltarn Friends want to create a trail for YOUR town – and it doesn’t matter where you are, we can still plan and design something to help engage the general public with the businesses and services on offer across your BID area.
So, what do we do?
First, we need a simple brief from you regarding the theme or objective you want to focus on. You may want to promote evening trade in your town with a trail featuring places to eat and drink, or tie-in with a local festival, or simply keep it seasonal – Easter, Summer or Christmas for example. It’s up to you!
Next, we liaise with businesses within the BID area to give each one the opportunity to take part – asking them if they’d be happy popping something in the window to look out for on the trail, place an advert on the trail map, or provide a special offer for trail participants.
Then it’s time to get creative and design the trail! The Felltarn Friends style is quite distinctive and instantly recognisable, yet we produce something bespoke and unique with each project.
Once you’ve approved your trail design, we send it to print, or send you the artwork to print yourselves, the choice is yours.
We can help with social media marketing too by designing the graphics for an advertising campaign for your Facebook, Twitter, Instagram and website.
Also – include a selection of adverts on the trail map to promote additional services, projects and incentives in your town to get people into the BID area.
Get in touch!
Contact Amy firstname.lastname@example.org or 07846805602 and have a chat about how we can help you achieve a higher footfall and an increase in business awareness around your BID zone.
We are currently looking at projects for Spring, Easter and even Summer – take a look at the pictures to get a feel for our services.
Congratulations to the winners of our Blachere Christmas Lights Competition 2017, Combe Christmas, who finally saw their prize light up Ilfracombe at the end of November.
Charmain Lovatt, who entered the competition on behalf of the Combe Christmas Committee said that it seemed that most of north Devon turned up to see the lights being switched on!
She added that “once again, the whole event was fundraised and led by volunteers, so we are so chuffed at how fantastically it went and the new lights look amazing! We want to try and tackle the harbour area next so everyone is asking if we can enter the competition again next year! We can’t thank you guys and Blachere enough as the prize pot has really made such a huge difference to us.”
Charmain also said that the town has an incredible bunch of volunteer electricians who not only installed all of the Christmas lights for free, but they also took on the mammoth job of replacing all the existing “permanent” lights which belong to the town council. The town council couldn’t afford to do it, so a local group raised the money for the equipment and the team gave their time for free, going out in all weathers and times to complete the work in time for the light switch on. It is estimated that they saved the town somewhere in the region of £55,000!