LoyalFree, a multi award winning loyalty app, is encouraging the general public to shop local this Christmas, by offering a huge array of rewards and deals when they decide to purchase from businesses within their local area. The key message is ‘save money when you shop local.’
Many talk of technology taking sales away from the high street but LoyalFree believe technology, if used correctly, serves to improve the high street experience and increase spend in the local area. And the evidence is pouring in.
The mobile app, founded in 2016, is now operational in 13 vibrant towns and cities across the UK, including coverage in Scotland, The Lake District and London to name a few. The explosive growth of LoyalFree means that the platform now showcases over 700 UK businesses of varying sizes and boasts over 900 offers and loyalty schemes, which are available to the general public free of charge as encouragement to support the local high street in somewhat difficult times.
Sophie Hainsworth, Co-Founder, commented ‘As soon as people open the LoyalFree app they see deals and events which are closest to their current location, enticing them to spend money and time in their local town or city – or indeed the one they are visiting at that time. It’s key this information is displayed in a simple and attractive way to get the buy-in of the customer.’
Jason Nesbitt, Co-Founder, adds ‘Partnering with BIDs across the UK has created a strategic marketing effort for the local businesses, who can now become digitally friendly to their customers through the app, with minimum effort and time needing to be taken away from their day to day running of their business. It is really important to us to create a solution which reduces admin, rather than adding to it, as for many businesses spare time to concentrate on digital marketing is sparse.’
Business profiles on the app lead with an offer or loyalty scheme but also display an array of other useful information which customers look for when deciding to spend, such as opening times, pictures, directions and customer reviews. With the additions of events listings and a ‘local guide’ naming key attractions and information, the app is designed to cater to all a customer needs to know about their local area to make the most of it.
Lisa Brown, Love Loughborough BID Manager comments on her partnership with the app by stating: ‘We have seen a dramatic increase of 14.15% in footfall at our farmers market thanks to LoyalFree…The businesses and customers both love it…it has been more successful than we ever imagined!’
So what better time is there to support your local high street than Christmas? Download the app to see offers yule love…