Following investments into the image of Northwich town centre over the last two years, the Northwich Business Improvement District (BID) has once again funded initiatives to catch the eye of shoppers and visitors.
Not only have they invested into winter planters, hanging and railing baskets but they have also facilitated the return of solar powered Christmas trees which are adorning lighting columns throughout the town and at the Hanging Basket stand on Leicester Street which is a key gateway to Northwich.
The trees, which are adding some sparkle to the streets in the run up to Christmas, were switched on at the Extravaganza on Saturday 25th November alongside the town’s Christmas lights and motifs which the BID have also part funded.
These investments by the BID, in particular the provision of winter plants, are all part of the organisation’s objective to deliver a greener and cleaner Northwich which can be enjoyed by shoppers and retailers alike and is the latest in a long line of projects delivered to this effect.
In the last two years alone they’ve been responsible for the re-development of Pocket Park, helped refresh the subway turret next to the Memorial Court, overseen the installation of a walled garden vinyl on Witton Street and also committed extra funds into the weekly cleansing of Northwich Town Centre.
On top of this, the BID carries out monthly audits throughout the year regarding the image and cleansing of the town too.
Northwich BID Officer Mark Henshaw is hopeful that visitors to the town centre will enjoy the floral and festive additions over the coming weeks.
“Since the BID began funding additional planting in the town centre we’ve had so many positive comments about how they add colour and vibrancy, and although the winter planting won’t come to fruition until the spring, they do improve the look and feel of the town.
“We also had great feedback from businesses about the solar Christmas trees last year so we’ve brought them back again. The switch-on was great and it means that people can now fully experience the trees and their shimmering glow.”