Working closely with Chelmsford City Council & two private shopping centre management companies, One Chelmsford BID have created a really exciting Christmas Lights scheme for the city.
Michael Wray, BID Manager, says ‘It is a really exciting time for Chelmsford, as the light scheme this year reaches that next level. Visitors to the city centre will be able to walk around with colour changing displays twinkling and cascading above them. It will be impossible for the whole family not to get caught up in the magic of Christmas with the fantastic festivities we have in store.’
The #chelmsfordbauble has been installed right in the heart of the city and adults and children alike have all been swarming to the illumination for photos and selfies!
This fantastic display has brought the city to life at just the right time, as a huge marketing campaign organised by the BID has just been launched across Essex by way of radio, roadside advertising, train stations, press & even a luxury glossy magazine. ‘We have invested a lot of time and money on a campaign that Chelmsford can really be proud of. We worked with local creative marketing agency We Are Fred to come up with a concept totally unique to Chelmsford, something which has never been done before in the city’ explains Michael.
CM1stmas…the festive season has a new postcode!
So if you are thinking of your Christmas shopping this December, consider Chelmsford – the new capital of Christmas!
Please follow us on social media @CM1stmas across Facebook, Instagram & Twitter to keep up to date with all things Christmas-sy in Chelmsford.