Alison John: 5 ways to use popup

2f35a19Not sure whether pop-up retail is right for your business? Here we’ve pulled together 5 reasons why a popup space can help a whole variety of brands, products and services to broaden their reach, test new markets and ultimately increase sales while bringing a sense of theatre to a high street near you ….

1. Launch a New Product
A popup shop can create buzz and excitement around a new product or service. Something a bit different and eye catching, perhaps in an unexpected environment, will help your brand to stand out from the crowd.

2. Test “Bricks and Mortar” Retailing
If you are an online retailer, pop-up shops provide a great opportunity to test high street retailing. Not only can customers interact with your brand directly, it’s also a great way to get valuable feedback and insight into your customers’ needs and wants.

3. Trial a New Business Idea
Starting a new business often requires lots of up front investment and heaps of courage. Pop-up spaces can help entrepreneurs to test the water without having to fully commit.

4. Run a Seasonal Promotion
Certain periods of the year, such as Christmas, can warrant increased promotional activity for some brands. Having a presence on the high street during this high footfall and high spending time can pay dividends for brands who take up a pop-up space.

5. Increase Brand Awareness
By creating exciting and memorable pop-up experiences, brands can interact with their customers.

Pop-up spaces are very versatile and highly adaptable. They can often accommodate any kind of retail, promotion, event or activity and help companies and brands to reach out to new and existing customers through an off-line channel which is interactive and engaging. The possibilities really are endless and without the financial constraints of a long-term lease, pop-up spaces offer brands flexible opportunities to deliver quick, yet impactful bursts of promotional activity.

So, why not give pop-up a go in 2016. With help from the Revive and Thrive team and business group members, you can be sure that you will receive the best support available to set up and run a successful pop-up campaign.

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