Blachere Christmas Light Competition 2018

The Annual Blachere Christmas Light Competition is Back!!

The Blachere Christmas Light Competition returns for a fourth year

The Blachere Christmas Light Competition is becoming as much loved as the festive period itself.


First meet the Christmas Light Competition 2017 winners.

In 2017 it was Ilfracombe that walked away with the top prize  of £10,000 of Christmas Lights with Rye coming a close second. and leaving with £2,000 of lights.

The runners up, who all won £1000 worth of Christmas Lights, were –


  • Kidsgrove Town Centre CIC
  • Liskeard Lights Up
  • Gravesend Borough Market
  • Lancaster BID Ltd
  • Worcester City Council
  • Congleton Town Council – Christmas Crackers Group
  • Stratford Original BID
  • Mansfield District Council

The two towns battling out for the special Welsh prize were –

  • Newtown
  • Ebbw Vale

They both left with £1000 of Christmas Tree Lights.

Thanks to Blachere Illumination there is another £20,000 worth of lights to win this summer!

Who can enter –

Anyone can enter.

As a resident or local business, why not enter on behalf of your town centre?

Business Improvement Districts (BIDs), Councils, Town Teams or Business Groups/Chamber of Trades are all organisations that we anticipate will be taking part.

Like Revive & Thrive, this competition is ‘for all people passionate about place’

The prizes –

First prize – £10,000 worth of Christmas Lights

Second prize – £2,000 worth of Christmas Lights

Plus – eight runner up prizes of £1,000 each

Registering intent below also provides the option for  a 15% discount off of Revive & Thrive Membership.  Offer runs until 15th April for new registrations of intent.

Key dates –

Launch date – 9th March 2018
Applications close – 31st May 2018
Notify shortlisted candidates – 12th June 2018
Final – Last week of June at a venue in London tbc

The questions –

What are your plans for marketing your Christmas Lights switch on event and how can you ensure maximum attendance?  Be as innovative as possible

Max 500 words (25% scoring)

 What strategies and plans do you have for making the most of the lights whilst they are on and in place?   I.e what additional reasons can you think of to bring people into the centre beyond the Switch On event?

Max 500 words (25% scoring)

Looking back, previouly what has worked and what did not work during the weeks that the lights were on?  What key successes have you learnt from and how have you or will you build on these this year and next?

Max 500 words (12.5% scoring)

During this extended period of austerity, justify the need for or value of Christmas lights?  What is the return on investment (ROI)?  Please don’t restrict to just financial ROI.  Address this response as if addressing a critical resident or business.

Max 500 words (25% scoring)

There are several case studies on Blachere’s website, see  Out of these, please select the one that you think is most inspirational and delivered the greatest results and explain why.  Don’t let budget of the client affect your answer either positively or negatively.

Max 500 words (12.5% scoring)

What next –

Initially register intent via the form below to ensure that you receive updates and hints and tips.  We will also email you terms and conditions.

The competition will be extremely simple to enter taking as little as an hour to complete and we intend that you might get value from following the process.

Simply answer the questions in any format that you require and provide any supporting files and email to by the deadline above.

At least, ten finalists will be invited to give a very brief presentation at a venue to be confirmed in London.

Don’t forget that until 15th April, registering intent also provides the option for  a 15% discount off of Revive & Thrive Membership.  Offer runs until 15th April for new registrations of intent.

Expression of intent to enter Blachere Christmas Light Competition
Deadline for discount - one week after registration