Revive & Thrive Non-Executive Board of Directors

Meet the Revive & Thrive Non-Executive Board of Directors

Revive & Thrive and its extensive networks, will allow the ability for all Business Revive & Thrive MembershipImprovement Districts and UK places the opportunity to speak as one voice nationally.

For 2017 we are proud to announce the experts who are going to be leading Revive & Thrive.

The peer led, Revive & Thrive Non-Executive Board of Directors are made up of Business Improvement Districts, Town Centre Management and other Place Management Directors and Managers as well as other Council and Place Practitioners.

Using their decades of experience they will ensure that Revive & Thrive is truly representative of 21st century place management offering all places – 

  • Information Sharing
  • NetworkingRevive & Thrive Legendary Places Conference
  • Regional Meetings
  • Free Place Magazine for promoting and sharing stories in places
  • National Voice representing all UK places
  • Regional Meetings
  • Free conferences for Revive & Thrive Members
  • Academic research
  • Place Marketing expertise
  • Online support 360 days per year

Revive & Thrive Non-Executive Board of Directors

In first name alphabetical order – 

Alison Bowcott-McGrath

Director for Business Improvement Districts

A proud ambassador of the high street with a mission: ‘to bring space to life’. A place expert, who has supported growth on UK high streets for the past 12 years by generating revenue into places and helping brands speak to thousands of new consumers.

Alison is known and respected by Business Improvement Districts and place managers UK wide

 Alison Bowcott-McGrath, Founder and Managing Director of PinPointer.


Cherry Shine

Wolverhampton Business Improvement Districts

With a career formed in planning and regeneration which led to a passion for town and city centre regeneration Cherry has developed and set up Wolverhampton BID Company which operates under the Enjoy Wolverhampton

Leading a team she delivers a range of events, promotions and
interventions to enliven the city centre and support businesses to thrive.

Cherry enjoys the pace of city centre management and the ability that working within a BID brings to deliver change.

Cherry loves a busy family life, live music and a big dose of retail therapy.

Cherry Shine, BID Director, Enjoy Wolverhampton


Jeremy Rucker

Revive & Thrive Non-Executive Board of DirectorsJeremy has spent the last 15 years innovating, inventing and transforming places with a unique passion for bringing theatre, graphics and animation to city centres.

A Fine Art graduate Jeremy has maintained his creative flair through a number of unique installations to include the world’s largest ground graphic of the Mona Lisa, the first Augmented Reality Christmas App and the launch of a range of experiences to include Santa’s Post Office and the Village Green.

Known, loved and respected by Place Managers and Business Improvement Districts UK wide, from his work in City Dressing and more recently Blachere Illumination, Jeremy joins the Board as an impartial individual passionate about helping places to create memorable experiences.


Jon Walton

Jon Walton Plymouth Business Improvement Districts

Jon started his career in British Rail in the mid-1980s and was part of the senior team that revitalised rail stations’ retail offer, two significant projects being Liverpool Street station, and Waterloo International- a significant improvement in both tenant mix, quality and income(!) was achieved. He joined DTZ in 1997 at the St. Enoch Shopping Centre as Marketing Manager and was promoted to Centre Director/Senior Business Manager in 1998. After 6 years in shopping centre management he was appointed as Head of Marketing and Commercialisation for DTZ looking after the UK and EMEA portfolio of over 140 shopping centres and retail parks. This included the launch of Hungary’s largest shopping centre, Arena Plaza Budapest in 2007/8.

He then decided to “take the plunge” as a consultant, working for shopping centres across the UK from Dunfermline to Middlesbrough via Dublin and Cork. Spirit Marketing Group appointed him as a director in 2010, working on its Northern England/Scotland Shopping Centre and Retail portfolio. In 2012 he was appointed as Centre Manager for the Wellgate Shopping Centre in Dundee( and also Westhills Aberdeen). During this period he was also Chair of the Dundee BID and Retailer action Group DDone for over 2 years.

He has now returned “home” to the West Country( born in Bath) in October 2015 as City Centre Manager for the Plymouth BID

Jon Walton, City Centre Manager, Plymouth City Centre Company Ltd


Karen Wild


Basingstoke Business Improvement Districts

Karen commenced her career in place management almost 20 years ago when she was appointed as Colchester’s first town centre manager.

Prior to the introduction of Business Improvement Districts Karen developed and launched the Town Centre Company in Bolton together with a ground-breaking membership scheme based upon rateable values. The initiative was awarded The Property Awards, Town Centre Management Award in 2000 and Karen was invited to speak at the World Congress of Town Centre Management in the same year on the subject of sustainable funding.

More recently Karen held the post of BID Manager in Stratford-upon-Avon before relocating to Hampshire to take up the post of Chief Executive of Basingstoke’s new BID, Basingstoke Together in April 2016.

Karen Wild, Chief Executive, Basingstoke Together BID


Mark Brodermann

Revive & Thrive DirectorHighly experienced commercially and operationally focused board-level director, with proven ability to adapt from business start-up to large blue chip companies in a variety of business sectors.

Diverse project management and director experience including, change management, organisational development, organisational change, cost reduction, financial modelling, management consultancy, business transformation programmes, sustainability and IT implementation.

With a track record in delivering significant operational, financial and service quality targets. A strategic thinker, with team leadership skills, who is decisive and energetic. 



Kim Cassidy

Kim Cassidy is Professor of Services (Retail) Marketing at Nottingham Business School, Nottingham Trent UniversityKim Cassidy is Professor of Services (Retail) Marketing at Nottingham Business School, Nottingham Trent University UK. She is also the Academic Director of the National Retail Research Knowledge Exchange Centre which has been recently established at NTU to help maximise the impact of academic research on the retail industry.

Along with Bill Grimsey, the Retail Director of NRRKEC, Kim is particularly keen to champion research which is helping to transform our town centres. She has recently worked on two research projects funded by the Economic and Social Research Council focused on improving the links between academic research, policy and practice. The most recent, the Retail Sector Initiative (RSI) involved supporting impact activities of 15 collaborative retail research investments.

Three of these were directly connected to place management. The first was a collaboration between the University of Cumbria and Books Cumbria Limited enabling independent retailers in collaboration to develop sophisticated e/m/Omni- commerce activity via an online ‘Independent Retailer Department Store’ and a ‘Carlisle Market Place’ app.

The second, ‘The High Street UK 2020’ was a collaboration between Manchester Metropolitan University and the Institute of Place Management and SpringBoard and involved developing a model of retail centre change to assist town centre forecasting and planning.

The third was a project led by, project, led by the University of Liverpool who in collaboration will be working with the Local Data Company establishing a measure of the ‘e-resilience of British Retail Centres’.

Professor Kim Cassidy, Professor of Services (Retail) Marketing at Nottingham Business School, Nottingham Trent University UK


Nigel Reed

Weymouth Business Improvement DistrictsAs one of the first to promote the idea of a BID in Weymouth and the original Chair of the Steering Group, Nigel has extensive knowledge of the BID ballot process to ballot and how BIDs operate.

Circumstances provided him with the opportunity to apply for the BID Manager role to continue from the success of the Yes Vote and to see the plan through.

His knowledge and skills come from a wide range of commercial employment plus voluntary and public positions.

“I see Business Improvement Districts as an organisation that can really help deliver some of the changes needed to improve our competiveness with other destinations in attracting visitors and businesses to the area.”

Nigel Reed, Weymouth BID Manager


Russell Greenslade

Swansea Business Improvement DistrictsRussell has been with Swansea Business Improvement Districts since 2009 leading the company through two successful renewal ballots securing strong mandates as the leader, decision maker, manager and communicator of the company.

Responsible for all company commercial operations, strategic planning, marketing, growth, budgets, staff management, reporting and liaising with Chair, Executive Board, board of Directors and external senior management levels in all sectors.

Russell is a Marketing Graduate, Fellow of the Chartered Institute of Marketing and Chartered Marketer. He also holds voluntary roles as a Committee Member for The Federation of Small Businesses Swansea Bay branch, South Wales Chamber of Commerce Council Member, Chartered Institute of Marketing Wales Board Member and National Advisory Board Member of The Association of Town Centre Management. Other voluntary roles have included British BIDs National Advisory Board Member and Commercial Director for Swansea RFC.

Previous to working at Swansea Business Improvement District,Russell was Commercial Manager for the largest independent retail pharmacy group in the Country. Follow the company’s sale he became Group Marketing Manager for the company leading the marketing and commercial operations for its 30m property development portfolio, pharmaceutical manufacturing and private wine Chateau in Bordeaux leading on its growth into the UK market.

Russell is an accomplished, experienced senior management professional with broad strategic business leadership experience in customer focused sector encompassing private and public and third sector. His focus is on maintaining and achieving continuous improved business/service performance and growth through leadership, innovation, diversification and inspiring pride to delivery achievements.

Russell Greenslade, Chief Executive, Swansea BID


Mark Cullinan

Lancaster Business Improvement DistrictsIn the post for 16 years, as the principal advisor to the Leader, Cabinet and Council I ensured that all the elected member bodies of the Council received good professional advice.

The political situation in Lancaster throughout my employment was in No Overall Control. I have successfully worked with six different Council Leaders drawn from four of the different political groups.

I am an experienced Returning Officer having administered Parliamentary Elections, County, District, Town and Parish elections. And locally administered European and PACC elections and Referendum.

Mark Cullinan Former Chief Executive, Lancaster City Council


Steph James

Revive & Thrive Team Member Steph JamesMaidenhead Town Manager for over 10 years, responsible for delivering the Maidenhead Town Partnership business plan and supporting the businesses in the town through the implementation of a comprehensive marketing and events strategy, environmental improvements and support for existing and emerging businesses.

Working alongside the Partnership for the Rejuvenation of Maidenhead on the delivery of projects in the town centre. In 2014 Maidenhead won Thames Valley town of the year for it’s clear vision for the future.

My role involves income generation to deliver the events and marketing programme for the town centre, last financial year I successfully generated over £100k to support the activities of the town partnership.

I love a challenge and always approach a problem with a can do attitude and a smile. I have lots of experience with working with people in various situations from running a busy town centre bar to working with community groups to help solve problems with anti-social behaviour in their neighbourhood.

I have vast experience of event management from small scale high street events to Festival, outdoor cinemas and Christmas lights events.

Steph James Maidenhead Town Manager


Susan Shaw

Revive & Thrive Non Executive DirectorSusan has over 20 years of experience in economic development and support to the business community in London, particularly South London.

She has worked in, and with, a number of economic development and business support organisations and has run her own business for two years during which she undertook a range of consultancy work with a variety of partners.

Through these roles, she has supported a wide range of businesses – from large corporates to start ups – and acquired a significant understanding of the key issues affecting business and economic growth.

She also has direct experience of town and district centre management and her current role at the LB Richmond includes responsibility for the Business Improvement Districts development programme and the management of the Town Centre Opportunities Fund for the borough. 


Martin Blackwell

Revive & Thrive Non-Executive Director Martin BLackwellAfter a first career in retail Martin has gone on to led four membership organisations; the Charity Retail Association, the ATCM, Action for Market Towns and as Town Centre Manager for Great Yarmouth.

He has sat on various government committees and spoken at all four parliaments in England, Scotland Wales and Ireland. He has devised and run a number of training course on partnership building and advises locations on creating and maintaining effective partnership working and supporting BIDs.

He has also been the proud owner of an independent bookshop.