Revive & Thrive Ambassador Team

Meet the inspirational Revive & Thrive Ambassador Team 

The Revive & Thrive Ambassador Team is part of the organisation’s quest to inspire places all around the UK.

As you will see from our Team, our Non-Executive Directors and our Advisory Board we believe that the people who can inspire others and bring about positive change are the ones who are actually place-making on a day to day basis.

If you want to contact any of our ambassadors please email or call 03330 124285.Revive & Thrive Ambassador


Russell Greenslade – Revive & Thrive Ambassador for Welsh Towns 
Revive & Thrive Ambassador

Latest Revive & Thrive Ambassador, Russell is Chief Executive Swansea Business Improvement District which was the first BID in Wales that was established in 2006.

He has been with Swansea BID since 2009 leading the company through two successful renewal ballots securing strong mandates as the leader, decision maker, manager and communicator of the company setting the tone for a company’s image, management and operations overseeing strategy, budgets, staffing, purchasing and day-to-day management whilst facing and overcoming constant challenges and pressures to achieve the companies long-term operational, strategic objectives and financial goals reporting to Chair and board of Directors which is made up of business leaders/decision makers for the different sectors within the BID area.

Due to the pioneering and successful operations of the company Russell leads, Welsh Government seed funded for more BIDs to be created pan-Wales. As the leader, manager and decision maker at Swansea BID for over seven years Russell has unique hands on and strategic experience of BIDs in Wales. During this time he has seen the rapid growth of BIDs in Wales coupled with challenges they can often face, first hand.

At Swansea BID he has introduced and delivered numerous new operational schemes/projects coupled with strategic operations that have increased foot flow/spend, created a safer shopper and trading environment, raised the profile of the City Centre and its businesses, improved the physical shopping/ trading environment and developed a strong recognised and respected private sector voice.

Russell is a Marketing Graduate, Fellow of the Chartered Institute of Marketing and Chartered Marketer. He also holds voluntary roles as a Committee Member for The Federation of Small Businesses Swansea Bay branch, South Wales Chamber of Commerce Council Member, Chartered Institute of Marketing Wales Board Member and National Advisory Board Member of The Association of Town Centre Management. Other voluntary roles have included British BIDs National Advisory Board Member and Commercial Director for Swansea RFC. 

read about Revive & Thrive Ambassadors
Download all issues of Place Magazine here for free

Russell is an accomplished, experienced senior management professional with broad strategic business leadership experience in customer focused sector encompassing private and public and third sector. His focus is on maintaining and achieving continuous improved business/service performance and growth through leadership, innovation, diversification and inspiring pride to delivery achievements.  

Read the press release about Russell becoming an Ambassador here.

Russell J Greenslade BA (Hons) CM FCIM, Chief Executive, Swansea BID


Steph James – Revive & Thrive Ambassador for Towns

Revive & Thrive Ambassador Steph JamesOur first Revive & Thrive Ambassador, Steph James, is also Maidenhead Town Manager for over 10 years, responsible for delivering the Maidenhead Town Partnership business plan and supporting the businesses in the town through the implementation of a comprehensive marketing and events strategy, environmental improvements and support for existing and emerging businesses.

Working alongside the Partnership for the Rejuvenation of Maidenhead on the delivery of projects in the town centre. In 2014 Maidenhead won Thames Valley town of the year for it’s clear vision for the future.

My role involves income generation to deliver the events and marketing programme for the town centre, last financial year I successfully generated over £100k to support the activities of the town partnership.

I love a challenge and always approach a problem with a can do attitude and a smile. I have lots of experience with working with people in various situations from running a busy town centre bar to working with community groups to help solve problems with anti-social behaviour in their neighbourhood.

I have vast experience of event management from small scale high street events to Festival, outdoor cinemas and Christmas lights events.Join Revive & Thrive

Steph James Maidenhead Town Manager


Alison Bowcott-McGrath – Revive & Thrive Ambassador for UK Places

Revive & Thrive Ambassador for UK Places

Revive & Thrive Ambassador, Alison is also a major sponsor of Revive & Thrive through her company, PinPointer.

A proud ambassador of the high street with a mission: ‘to bring space to life’. A place expert, who has supported growth on UK high streets for the past 12 years by generating revenue into places and helping brands speak to thousands of new consumers.

Alison is known and respected by Business Improvement Districts and place managers UK wide

 Alison Bowcott-McGrath, Founder and Managing Director of PinPointer.


Get a job as good as our Revive & Thrive Ambassadors