Revive & Thrive Advisory Board

Introducing the Revive & Thrive Advisory Board 

The Revive & Thrive Advisory Board  supports the Revive & Thrive Team and Non-Executive Board of Directors in their work to represent and support all UK places and Business Improvement Districts.  

2017 saw a new era for Revive & Thrive with an independent, peer-led Board of Directors shaping the future of the organisation.  This move was made to ensure that Revive & Thrive delivers relevant support and representation for anyone involved in place at any level.Revive & Thrive Events

We are pleased to introduce you to the Board Members all of whom would be very pleased to hear from you.  

If you want to contact the Revive & Thrive Advisory Board you can do this, initially, via or call 03330 124285 


The Revive & Thrive Advisory Board (first name alphabetical order) –


Adrie van der Luijt – Director, Visit Nunney CIC

I advise Cancer Research UK, the AA, Nationwide, PwC, DWP and others on creating more effective and engaging websites. In my 30 years as an Editor of print and digital business media, my work has been quoted by the Wall Street Journal, FT, Reuters, Investors Chronicle and other publications. 

Revive & Thrive Advisory BoardI launched Visit Nunney in 2009 to put my professional skills and experience to good use to help vital local facilities, such as the pub, shop and school, maintain a viable future. Since then Nunney, a village dominated by its moated castle on the border of Somerset and Wiltshire, has changed from a sleepy hollow into a real tourist destination. “If there were Visit Nunneys everywhere there’s little doubt that tourism would be in a better condition than it is across the country,” according to Robin Barker of the South West Tourism Excellence Awards.

Still run in my spare time on a shoestring budget, Visit Nunney CIC provides practical PR and Marketing support to local businesses, charities and community groups at cost. has twice reached the finals for UK Website of the Year, with Arabella Dymoke, MD of The Good Web Guide, describing Visit Nunney as “a superb example to towns and villages across the UK wanting to improve and grow their presence online”.

I am confident that Revive & Thrive has real potential to inspire other volunteers passionate about rejuvenating smaller communities as well as full time BID professionals in towns and cities.


Caroline Salmon

Caroline holds a Masters Degree in Environmental Psychology obtained in 2001 which centred around how people used areas in their work-space to satisfy their personal needs. At the time Revive & Thrive Advisory Boardof doing that she was a Business Development Trainer, and post the Degree she became the SE Regional Development Manager for PRIME (The Princes initiative into Mature Enterprise).

With the demise of PRIME’s funding from the RDA, she went back to freelance Consultancy delivering start-up training across the SE, and then set up her own Gallery in 2009 selling the Best of British Arts and Crafts.

For 12 yrs she was an elected Councillor in Mole Valley District Council, raising to Chairman of Planning and then of the Council in 2012/13.

She left politics to become the President of  the Local Chamber of Commerce in 2013, and has been involved in many activities to promote Dorking including running its Christmas Gala Night, which now has a visitor footfall in excess of 6000 – if it doesn’t rain!


Chris Windridge

Lives in Surrey,  retired, married with two children in 20’s.  Initially an IT executive, working for three major suppliers in both UK and abroad. 
Locally became involved in a group 11 years ago to create a community based plan for the Town. We successfully recruited 70 volunteers and looked at Environment, Business, Transport and Leisure. The project attracted support from Regional,  County, District and local Parishes and ABC- A better Caterham was born. The main project was called Shabby to Smart, Revive & Thrive Advisory Board memberreflecting a desire to enhance some parts of the Centre. We raised funds and implemented streetscape improvements. Spin outs included a Town Festival initiative, an asset transfer of the old town hall to a community group, early roll out of fibre broadband  and generally the formation of a Town Team.
As an element  of the Shabby to Smart initiative we launched  a loyalty card, which was backed by a new town web site and regular email newsletters. In this niche I first met Mark, when we were both speakers at a Yorkshire event on town loyalty. I helped two other towns implement the same basic idea customised for their places ( Cobham and Thame)
Our town became part of the network in the south east called South East Regional Towns Partnership and at UK level AMT ( Action for Market Towns ). For a while I acted as the South East coordinator for AMT, then joined the Board of SERTP, as a town representative. I ran the electronic newsletters for both organisations.. During the period AMT existed I also had a role to update the town planning methodology called a Town Healthcheck. It was a close cousin of Parish Plans and discussion with ACRE was initiated to see if a joint approach was feasible. This continued until the demise of SEEDA, the regional development agency and both AMT and SERTP were forced to close
With the Coalition Govt however came The Localism Act, including Neighbourhood Plans to cover housing, economy, jobs, transport, leisure, health & education, plus utilities and overall urban and rural character of the area, so it is quite wide ranging. In our town the community partnership and 4 parishes teamed together to do a clustered plan, which is about 1/3 rd of the district. I was the chair of this group for the first couple of years, with particular interest in local business, jobs, telecommunications (fibre), infrastructure and access.
This plan group continues . Focussing particularly on the Town Centre we have formed a specific  team to do a town design statement which is near completion. This should dovetail with a Local Authority Masterplan exercise, which covers a more spatial and site led plan for the Town. Similarly the groups are working alongside a new town BID.
Skills:  Familiarity with creating an evidence base for multiple aspects of a town, getting community engagement and encouraging greater involvement with “Our Place” type initiatives. Web sites, email marketing, newsletters, loyalty and working with LA, parishes, social enterprises, business/ community hubs, fibre & mobile and local business.


Fay Cannings

I’m passionate about supporting local economic development, community development and playing my part in nurturing the next generation of talent. With a background in community Revive & Thrive Advisory Boardinvestment, place-making and SME support I’m committed to delivering long term social impact and making a difference, especially through the power of collaboration!

I worked on some fantastic and high profile projects over my career including The Athletes Village (Now East Village) for 6 years, a range of flagship government funded projects and had senior roles in housing and on London BID’s (business improvement districts).

Alongside my current role leading the Startup Kitchen I’m undertaking other consulting projects to drive economic development. For instance I’m working with K10 who are at the forefront of delivering apprenticeships and skills solutions to leading clients in the built environment –


Ian Lacey

Revive & Thrive Advisory Board



Biog to follow




Jean Ball

Jean Ball is a passionate champion of Place and Place Making with a lifetime of experience in regeneration, economic development, operational management, delivering outstanding events, partnership working, and destination marketing.  Jean is a highly motivated, organised, positive, and adaptable management professional and qualified Member of the Institute of Place Management.  As a consultant, Jean supports people, partnerships and places to deliver positive disruptions that entertain, change perceptions, attract new visitors, and help to reverse decline. 

Revive & Thrive Advisory BoardFrom early learning growing up in her parents’ independent retail business, to roles with Conran, Body Shop, LOCOG, local authorities and more, Jean has a wealth of real life experience to share. 

Commercially astute and customer focused, Jean has an eye for detail without losing the big picture, high standards, and multi-channel marketing skills. 

Jean has lost count of the number of events she has helped to deliver over a career which has included; at least 12 Christmas Switch-Ons, 3 Ceramics Festivals, 10 Opera Festivals, the 2012 Olympics & Paralympics, 3 Tour of Britain cycle stage finish events, Literary Festivals, Sculpture Trails, an open top bus tour for a Premiership Football Team (with 3 days’ notice), a Light Night with 30 venues, exhibitions at London’s Earls Court and Madison Square Gardens in New York, opera and education tours, community fairs, farmers markets, a black tie reception at the House of Lords, a fundraising concert in the Painted Hall at Chatsworth House, conferences, seminars and workshops for adults and children.  She has established annual and bi-annual events that continue to prosper for many years and developed sustainable programmes that ensure fresh engagement and benefits for businesses and communities. 

Jean’s ability to bring together the partners and elements needed to identify, create and deliver great value is impressive. 

Jean is also one of the authors of; 100 Ways to Help the High Street, Successful Town Centres – Developing Effective Strategies, and the Buxton Economic Resilience Study. 


Keith Jackson 

After running a successful retail company with his wife Jacqui, Keith has developed as a researcher in the Centre for Regional Economic Development (CRED) based in the University of Cumbria.  Within CRED he has worked on various projects looking at the relationship between business and regulations, for example two projects with BIS (now the Department for Revive & Thrive Advisory Board memberBusiness Energy and Industrial Strategy) one exploring the impact of regulations on small business and the other looking at schemes to improve the relationship between retailers and regulations and a project with the Welsh Assembly that looked at the impact of the Small Business Rates Relief scheme.

Within the University, Keith has also supported various business development programmes including the university LEAD business development programme and its Knowledge Action Network programme designed to encourage innovation amongst local businesses.

Keith has also worked on projects bringing the local food supply chain closer to the local high street both as a private consultant and currently as part of the Carlisle Food City Partnership.

Keith and his wife Jacqui are also proud directors of Bruce and Lukes, a coffee roasting company founded by their son Luke and his business partner Bruce.


Lucy Ball

Lucy has worked in all aspects of Place Management and Marketing for the past 25 years. She is a qualified, professional Marketer. 

Revive & Thrive TeamHer early career was as Tourism and Heritage Manager for a Local Authority in the Midlands. Responsible for 3 heritage sites a Tourist Information Centre and the delivery of the strategic and operational tourism marketing plan for the authority, authored by her.

Following personal relocation to the South West, Lucy took up several town centre management roles as CEO of 3 Town Centre Management Companies. Duties included developing and managing BIDs, running events and delivering Economic Development schemes for these town centres.

In 2011 Lucy set up her own place management consultancy, Destination Management & Marketing. Since then she has worked with city and town centre clients to develop BIDs, from Feasibility to Inception and, in one case, renewal. In total Lucy has worked on the development and delivery of more than 10 BID schemes offering a personal service and support throughout the process and follow up.

 In 2012 Lucy was one of 7 Regional Advisors for the Government’s Town Teams and Portas programme. The SW region included 47 Town Teams and 3 Portas Towns. Lucy’s role was to mentor the volunteer groups through the process of setting up and delivering a planned programme of activity to reinvigorate their towns.  Some went on to develop a BID in their town: others remained volunteer bodies that worked for the benefit and prosperity of their communities and local business. 

Latterly, Lucy has been contracted to work with towns and cities to devise and develop Street Markets’ Strategies to enhance the role of these in the economic life and regeneration of those places. 

Lucy is a passionate believer in Place Making and collaborative working to achieve attractive, diverse, strong and resilient places for people to work, live, relax and prosper. 

As well as a member of the Revive & Thrive team, she is delighted to be the South West Regional Advisor and looks forward to meeting and working with others who share her passion.



Lyndsay King

Revive & Thrive Advisory Board

Lyndsay King, is Founding Partner and Community Director of, a coordinated industry-wide initiative to support and empower every local shopkeeper nationwide. Lyndsay spent the last 15 years consulting in retail, marketing, communications, sales, business development and business expansion. 



Matthew Batterham

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Rhiannon-Jane Raftery FRSA

Marketing, Communications & Regeneration Professional with >20 years’ experience in Higher Revive & Thrive Advisory Board MemberEducation and the Third Sector especially in developing social enterprises.

Specializes in building strong local economies, idea generation, making creative use of empty places & spaces, especially heritage buildings. Experience in community engagement, green infrastructure and developing sustainable vibrant communities through enterprise led regeneration.


Ron Simpson

Ron Simpson has over 40 years public, private and social enterprise management and leadership experience as a community leader, senior manager and volunteer.

In Leicestershire he is noted for being the very first in the county to achieve Investor in People Revive & Thrive Advisory Board Memberstatus. In Rutland he is known in business circles for being one of the first to achieve the national standard of ‘chartered manager’. His consultancy now specialises in business/community partnership and neighbourhood governance issues.  Ron is currently the volunteer lead on the Uppingham Hopper Bus Project and Rutland’s Low Carbon Vehicle Project and was principal author and lead officer for the Uppingham Neighbourhood Plan which had ‘Front Runner’ status.

He is also the Community Champion for the Digital Uppingham Broadband Project (1 GB Fibre to the Premise), which has placed Uppingham in Rutland in the top 1% of the world for broadband speed, the project leader on the Uppingham Broadband  Mast Project and secured crowd funding for the Uppingham Webcam project (See ).

In his fortnightly column for the Rutland Times he writes on the local impact of national policy and governance issues.  

Ron has contributed to the capability and economic performance of a wide range of community and business organisations, including his local Town Council, and is the acknowledged source of energy behind the award winning community partnership Uppingham First where he works under the chairmanship of international businessman Robert Wills.

With its Rural Broadband and High Speed Wifi project, this partnership won the East Midlands 2010 Action for Market Towns Award and was regional runner up in the 2010 Enterprising Britain Award. In 2013 the partnership won a further AMT award for the ‘best idea to promote local businesses’ with the Uppingham Webcam Project.

In 2014 the partnership achieved one win and three judges’ commendations in the regional Towns Alive Awards and reached the Earls Court final of the 2014 Revive and Thrive competition where judges said Uppingham should have been a member of the judging panel rather than an entrant. 

In 2015 British High Street Awards Ron’s entry secured a top five market town placing for Uppingham High Street. 


Sarah Williams

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Tracey Shrimpton

A marketing consultant from Fleet in Hampshire with over 25 years’ corporate marketing Revive & Thrive Advisory Board Memberbackground.

Since setting up a marketing consultancy in 2014 I have been helping small and medium businesses locally with their marketing as well as working with the Fleet Business Forum and local Festival committee to organise events and projects to raise the profile of the town.

Since January 2016 I have been working with the Fleet Business Forum on the proposal for Fleet to become a Business Improvement District with the ballot in spring 2017.


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