Revive & Thrive Challenge for Places 2016

Win a prize package for your town or city currently worth in excess of £70,000.

In 2014, Revive & Thrive gave away a prize worth almost £200,000 to the place which best addressed the challenge of “joining the dots” in their community.  The prize was awarded to Wyre Borough Council at the RBTE Conference, Earls Court in London.  [dropshadowbox align=”right” effect=”lifted-both” width=”auto” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]See the current and growing package of prizes here.[/dropshadowbox]

2014 winners Wyre Borough Council
2014 winners Wyre Borough Council

In 2015, Revive & Thrive, in partnership with Blachere Illumination, ran a competition worth £17,000 in Christmas lighting.  Finalists were invited to the home of UK illuminations, Blackpool, where everyone went away a winner.

Also in 2015, Revive & Thrive challenged its providers of town and city solutions to tell a panel of expert judges why their product or service was the best solution on the market for place.

In 2016, the Revive & Thrive Challenge is returning, bigger and better than ever!

At our annual exhibition and conference, which this year takes place in Colchester on 29th and 30th September, we have already set businesses the challenge of demonstrating why theirs is the solution that best meets the needs of the town. Eventbrite - Revive & Thrive Solutions Conference

And that is not all.  In conjunction with this business challenge, we are pleased to announce the launch of a challenge for places – local authorities, town centre managers, town teams, consultants and BIDs can all enter this exciting competition to win tens of thousands of pounds worth of solutions for their place or a place of their choosing! This prize fund at this early stage is already in excess of £70,000.  See the current prize package here.

Read on to find out how to enter…

 Colchester is the UK’s oldest recorded town, with heritage and architecture dating back to Roman times.

This Challenge and Event is supported by Colchester Soup, Colchester Borough Council & Colchester Town Team
This Challenge and Event is supported by Colchestersoup, Colchester Borough Council & Colchester Town Team

From medieval shopfronts and castles, to a unique Victorian water tower, the town boasts over 2,000 years of history, setting it apart from many other places in the country.

Today, the town benefits from both a stable resident community, a young and dynamic demographic, thanks to the university, and a strong visitor offer.

With a forward-thinking council, a strong resident-led voluntary sector and an energetic new town team, Colchester is well-placed to take advantage of local, regional, national and international visitors.

However, as with any town or city across the country, Colchester has both opportunities to improve and challenges to face. For Revive & Thrive’s 2016 Challenge, we are asking you to share your best practice and demonstrate how what you have achieved in your own place could help a town such as Colchester to continue to develop as a modern, 21st Century town.

You can respond to any one of the following challenges by submitting your case study in up to 1,000 words (testimonials, statistics, etc are optional and can be provided as an appendix). You may also include pictures, videos or links to web pages.Soup logo

Entries will be judged by an expert panel with finalists invited to attend the Revive & Thrive 2016 Exhibition and Challenge Event, to be held in Colchester on 29th and 30th September. Finalists will be expected to deliver a 10-minute presentation to an invited audience at the event with the winning entry taking home a prize in excess of £55,000 of goods, services and support for their place or a place of their choice.

Challenge Categories:    [dropshadowbox align=”right” effect=”lifted-both” width=”33%” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]On the legacy from 2014 £191,000 Revive & Thrive Challenge “Just a quick email to let you know we (as in Fleetwood) are bidding to become one of the Government’s 110 teams……Fleetwood is also entering the Christmas Lights Blachere competition I believe and this will be truly complementary……Our renewed focus on town centres means I am able to resource our efforts more than ever and I just wanted to let you know you triggered all this off.” Karen Stringer, Senior Economic Development Officer, Wyre Council[/dropshadowbox]

  • How have you taken an historic town/city and rebranded it for the 21st Century?
  • How have you used marketing techniques or quantative analysis to draw visitors to areas of your place with lower footfall?
  • How have you used your place’s USP to deliver successful marketing campaigns and how did you measure the results?
  • How is your place fighting back against out-of-town and online shopping?
  • How have you incorporated street entertainment into the management of your place to provide an enhanced visitor experience?
  • How have you improved linkages around your place between traffic terminals (public transport and car parks) and your town/city centre?
  • How have you reconciled the different needs and appeals of your daytime and evening economies?
  • How have you ensured that your local community and voluntary groups’ needs are balanced with the needs of your town/city centre businesses?
  • How have you brought small businesses into the management of your place to give them a real sense of ownership of it?
  • How have you harnessed civic pride to create genuine customer loyalty to your place?


Entries need to be returned to: no later than 16th August 2016.  A seven day extended deadline available by request to Revive & Thrive Town Leadership Members. Shortlisted Finalists will be announced on 6th September 2016.

To register intent, receive updates and terms and conditions please email and if you have any further questions please call 03330 124285.