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Revive & Thrive York City Event
The sixth in our suite of free Town and City Events takes us to historic York by the kind invite of City Team York and Sophie Jewett of York Cocoa House. With the generous support of sponsor miconex and York St John University, we look forward to seeing you in York on October 17 2014. Download agenda here
As with all our events they are solution focussed. We will be discussing local issues, threats and opportunities and using best practice from all around the UK to offer up solutions for discussion.
The theme of our York City Event is the impact that technology is having on the high street and how the physical environment is continuing to
The morning panel event will include speakers from York St John University, Andrew McCall from leading research company ROI Team and NSA for Retail as well as experts from different fields who are working on a daily basis in town centres all around the UK.
We will also be looking at some of the simpler, cost effective solutions for enhancing the look and feel of the high street that encourage shoppers to stay in town longer. Additionally there will be discussion about how some ideas for adding vibrancy to a town can even generate income for reinvesting into our town centre.
Read on to find out more about the day and the timing and
Revive & Thrive City Event – York
Sponsored by miconex
in partnership with City Team York
De Grey Court Lecture Theatre, York St John University, YO31 7EX
17th October 2014 09.30 to 16.15 #yorkcityevent
09.30 – Registration, networking and refreshments.
10.00 – Welcome – Sophie Jewett and Matthew Powell
10.10 – York St John University. The University’s role in supporting and developing the business offer in York City Centre.
10.20 – Miconex – Colin Munro, Chief Executive, introducing the concept of using social and digital channels to deliver physical impacts in towns and cities.
10.30 – Panel discussion – How national trends can have an impact at a local level. What impacts digital technology is having on the high street, how the physical environment is continuing to change and adapt, how we tell each other and our customers what is going on and why working together is more important than ever. Panellists: Colin Munro, NSA for Retail, Andrew McCall – ROI Team, Jeremy Rucker and York St John University, Matthew Powell. Chair: Sophie Jewett
11.10 – Time 4 Towns The Revive & Thrive journey from couch to customer. How the digital, physical, social and collaborative aspects of town and city management can be brought to life to create places that consumers want to visit, engage with and talk about.
11.30 – break
| 11.45 – SESSION (A) – City Dressing: Best practice and case studies from around the country and how to make Christmas more engaging. We will explore how traditional graphics and decorations are being personalised with the rise of digital and the transformative power of Augmented Reality. This will include a live demonstration. | 11.45 – SESSION (B) – Social Media workshop (Tina Boden/NSA For Retail): why the digital shop front is as important as the physical shop front, how to create new sales channels online, how to grow your online presence and how this will still lead to more shoppers coming through your door. |
12.25 – Review of morning session – Colin Munro
12.30 – lunch
13.15 – A Chocolate City Welcome – Sophie Jewett from York Cocoa House on how the history and heritage of a place can be brought to life via the medium of chocolate!
| 13.40 – SESSION (B) – Bo Concepts: maximising income from empty public spaces: bringing empty spaces to life, creating a buzz on the high street and why this means more customers for your business and more visitors on your high street. | 13.40 – SESSION (B) – Made You Look: Visual display workshop. The importance of creating a fantastic physical first impression & utilising clever visual merchandising in order to maximise sales. |
14.05 – ROI Team: understanding consumer behaviour to achieve strategic aims. Why this is as important for towns and cities as it is for individual businesses
14.30 – Reward Your World: How engaging residents, visitors and consumers with the places they live in or are visiting through incentivisation can lead to habit-changing patterns of engagement.
14.55 – break
15.15 – Miconex – looking specifically at the Mi North Tyneside platform, an example of how collaboration with local partnerships and engagement of corporate sponsors can lead to an increased “buzz” about a town or city via the right mix of digital marketing and on-the-ground digital ambassadors using multi-channel communications to reach customers at the right times and with the right messages.
15.45 – Summing up – York City Team and Matthew Powell – future developments for York City Centre and how today’s discussions can lead to tangible solutions for this and other places in the region.
16.00 – Close
More information can be obtained by emailing or calling Mark Barnes on
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