Famous for its mega advent calendars City Dressing has taken the concept one step further by creating an augmented reality (AR) play on the Advent Calendar. As well as creating an interactive calendar that opens a new window every day to display a child’s design or promote a local retailer the calendar also exists as a game on smart phones. The game can only be played in front of the calendar and involves matching windows to win prizes. The games changes daily.
‘Experience is everything. Supplementing our graphics with digital content creates a new level of entertainment for shoppers making the visit to the High Street or Shopping Centre much more rewarding.’ Jeremy Rucker, founder of City Dressing.
The AR Advent Calendar is the first of a range of experiences that will be marketed by City Dressing Digital. The aim is to increase footfall and dwell time in shopping centres and High Streets. City Dressing Digital is a partnership between City Dressing and Indestinate. Combining award winning virtual graphics with the best in AR creates a new beginning for how people behave when visiting town. The innovation relies on two major advances in technology. Use of location beacons to accurately track shoppers and pattern recognition software that allows a smartphones camera to read the graphic. These mean the experience of using the technology is both seamless and intuitive, no more QR codes or downloading of software. It also brings the fun back into shopping.
Download the brochure from City Dressing here Digital Christmas BrochureFINAL
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