Identifying your Town’s USP
The Town Centre Competitor Audit focuses on understanding the surrounding environment of the target town. To help the target town identify a new strategic way forward, this audit evaluates the ways neighbouring towns attract visitors and retail customers.
The Town Centre Competitor Audit compares the key neighbouring town centres of the region for:
- Overriding memorable features
- Overall impression of retail experience
- Landscaping
- Public realm
- Activities beyond retail
In the Town Centre Competitor Audit the target town and significant neighbouring towns are audited to provide an overall segmentation pattern. This is then used to develop a unique positioning (reason for being) for each town. This information is helpful in differentiating each town’s offer, enabling the target town to identify a unique strategy for success regarding the positioning of its retail offering. Implications and recommendations for the future are provided as part of the report eg:
“… there is a real opportunity to then move more upmarket in terms of your retail positioning by bringing in new retailers, segmenting your offer more clearly, adding the relevant food and beverage partners and improving the overall environment and experience.”
However, the Town Centre Competitor Audit can offer more than a means to identify a single town’s competitive advantage. Since the information obtained is useful for all towns involved in the audit, it enables each town to identify and build a strong identify around a unique individual niche. This approach rewards collaboration with neighbouring towns for their own mutual benefit and for the benefit of their region.
To find out more about what you can achieve, contact us.
You can help your high street and community ‘Revive & Thrive’ right now. Take a look at the Revive & Thrive Partnership, as well as Who’s Who, the Revive & Thrive Business Group and how to join the Business Group. Also see our testimonials our free ‘Ask the Partnership’ service and how to join the Revive & Thrive Town & City Community
Want to get the best from social media for your community, town or city? See the results that we achieved on Retweet For Towns Day and how the Revive & Thrive Twitter Service could deliver these outcomes to you today
For further information please contact us direct. We would love to work with you to realise your ambitions for where you live, work and play
